P2P: Straight Men Are Profiting from Gay Fans on 'OnlyFans'

Wednesday September 2, 2020

P2P: Straight Men Are Profiting from Gay Fans on 'OnlyFans'

When Bella Thorne took to "Only Fans" and made some $2,000,000 in a number of days, the London-based content subscription service came under fire that led to changes be made to their business model involving tips and payments. This has upset many of the site's content providers, many of whom post adult content for their followers, who wondered by the multimillionaire needed to use the site in the first place.

It has also brought renewed attention to the site that, along with "Just for Fans," has altered the way adult content is distributed on the Internet. As of May 2020, the site has 24 million registered users and claims to have paid out $725 million to its 450,000 content creators. And while some of the content comes from PG-rated sources, such as fitness trainers and yoga instructors, the bulk of their content is aimed at X-rated content.

Pay-for-Play (P2P) is a term used for straight men who either indulge in gay sex; often through escorting and/or in videos. "Generous" is often a term found in social media by men looking in social media for this. Not surprisingly, P2P has found a home on these content-sharing sites with straight guys capitalizing on gay men with explicit videos.

"These OnlyFans lads depend on using their very public Twitter and Instagram accounts to entice gay men to subscribe to their soft porn account," writes a report on the website Dazed who interviewed a number of men who profess to being straight but have large gay followings.


Ryan Yule

"Some of the stuff I've done in photoshoots and video, from a straight perspective, you'd think, 'oh aye, this guy is gay', but, I'm not — I'm appealing to my target market," says Ryan Yule, one such content provider, to Dazed.

On his OnlyFans page he describes himself this way: "Straight Scottish Bodybuilder/Model who goes all out on his onlyfans. No PTV's or any upsells! ALL content goes on main wall which you will have access to when you subscribe."

Yule estimates that some 97% of his followers are men, which makes him one of the men who are redefining "a brand of heterosexuality so fragile that it's proven, in part, by its deliberate distance from anything faintly gay," writes Dazed.

Yule believes he gets most of his 250 regular subscribers through his Instagram account, which features shots of him in his underwear and, more recently, showering with two other men in their underwear. While his Instagram is private, his family and friends have entry; but he is unconcerned by their judgment of his content. ""If someone's going to get on at me and say 'that's gay as fuck', what are you doing? I don't care, it's done," he told Dazed.

"I'm totally comfortable with my sexuality," he adds.


Danny Blue

Danny Blue, another "OnlyFans" content provider, has some 800 fans, uses the site as an income source. He works full-time as a construction worker, but makes enough from his videos to pay his monthly operating expenses. "Danny's content is more explicit than Ryan's — Danny performs with sex toys — and because of this, he has the unusual experience of being a heterosexual man subject to homophobic abuse," writes Dazed.

He was aware before uploading his videos he'd be perceived as gay. "I'd be silly to think they wouldn't," he says. "At the end of the day, I work hard and earn a lot of money doing what I do — why not."


Dazed also spoke to Aaron McCleod, a new OnlyFans content provider, who is just a few weeks gained some 200 followers. Initially he set his account up anonymously, but a week later put his name on it. ""I'm happy to appeal to an audience that are going to pay me money," he told Dazed. And while acknowledging knowing some "freaked out" by his account, it doesn't bother him one bit. "Aaron uses OnlyFans to save for his young son's future; so, like the other men I spoke with, Aaron approaches his page like a business. He talks dirty to his subscribers for the same reason McDonalds sells Big Macs — it's what the customer wants," writes Dazed.

The change in perception of the way straight men perceive being identified as gay has come over the past few years. John Mercer, professor of gender and sexuality at Birmingham City University explains to Dazed: "Many younger men have been raised in a cultural and educational context in which homophobia is not tolerated so the fear of gayness as the other is at a commonplace level, less prevalent."


Also societal attitudes to men showing their bodies online have changed and some men have found a way to profit on it without regard to sexual orientation. "The men who were being admired online or on the street for their appearance realised that their bodies could be put to better use than for likes on Instagram."

Dazed also spoke with Lotan Carter, a 30-year-old, former Big Brother contestant who shares content on OnlyFans, who concurs that the gay behavior is no likely as toxic as it was a decade ago for many straight men. "He doesn't think there would have been many heterosexual lads 20 or even ten years ago that would have marketed explicit content of themselves to a gay audience. That has changed, he believes, because of social media showing different expressions of heterosexuality," writes Dazed.

Click here to read the full Dazed piece.

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