Backlash Hits Norwegian 'I Saw Daddy Kissing Santa Claus' Ad

Saturday November 27, 2021

A screenshot from the Norwegian postal service ad
A screenshot from the Norwegian postal service ad  (Source:YouTube)

It appears that a Norwegian ad featuring a daddy kissing Santa Claus has upset some, claiming that it sexualizes Christmas.

The four-minute video, released by Posten, the country's postal service, features a frustrated Santa Claus who is unable to spend time with an attractive younger daddy he meets by chance one year because of his holiday duties. The pair can only pass affectionate glances when they meet each year until the daddy sends Santa a letter saying, "all I want for Christmas is you," which leads to Santa taking some drastic action.


The heartfelt video, entitled "When Harry Met Santa," could easily be expanded to feature-length, putting a 21st-century spin on the 1950s classic "I Saw Mommy Kissing Santa Claus." It also concluded with a historical title note: "In 2022, Norway marks 50 years of being able to love whoever we want. Merry Christmas and a Happy New Year from all of us to all of us."

Some, though, as Newsweek reports, were less enthused. While speaking on the British show "TalkRadio" with James Max, commentator Dawn Neesom claimed the postal service was sexualizing Santa Claus.

"This is an advert for the Norwegian postal service celebrating 50 years of being able to love who you want. However, they have sexualized Santa."

Max interrupted. "No they haven't sexualized Santa, this is nonsense and you are jumping on a tabloid bandwagon. If Santa came in and kissed Mrs. Claus, you wouldn't say a word."

Neesom argued it would be different because Santa would be married. As well as claiming the protagonist is cheating on his spouse and has a daughter. "However the video indicates that the child in the advert is more likely his niece as he hugs a woman who calls him brother when the child is introduced," Newsweek writes.


Commentator Melanie Blake has also argued that Santa has been sexualized in the advert. After seeing TalkRadio's post about the advert she wrote on Twitter: "If Santa is gay these days then good for him but should we be seeing him getting off with anyone in Christmas adverts?!

"Seems a bit of an odd concept to me, if he was snogging a woman, it's still sexualising a figure that's mainly around for children which looks creepy to me."


She later noted how her tweet was included in the Newsweek article, saying, "Who knew a tweet could land you in #NewsWeek ... & to be clear I would have said exactly the same if he was snogging a woman."


While out journalist Alex Andreou pointed out how ridiculous Blake's "sexualizing Christmas" argument was with a tweet that featured lingerie ads of scantily scad women dressed as Santa found in British tabloids.

"I see the I-got-nuffink-against-The-Gays-but posse is losing its mind about a gay Santa in some Norwegian ad.

"The objection appears to be WHY ARE YOU SEXUALISING SANTA/CHRISTMAS?

"I'm sure their favourite newspaper will be carrying opinion pieces on this moral outrage tomorrow."