Watch: Cadbury Celebrates Creme Eggs With LGBTQ Inclusive New Ad

by Kevin Schattenkirk

EDGE Media Network Contributor

Wednesday January 13, 2021

'It's the Crème Egg Golden Goobilee!' ad
'It's the Crème Egg Golden Goobilee!' ad  (Source:Cadbury / YouTube)

Cadbury has released a fun — and LGBTQ-inclusive — advertisement for their Crème Eggs, The Independent reports.

Celebrating five decades with "It's the Crème Egg Golden Goobilee!," the nearly one-minute, over-the-top ad highlights different types of people: "lickers" who scoop the goopy filling out of the chocolate shell with their tongues; "bakers" using the eggs for other cooking endeavors; those connoisseurs known as "eggsperts"; "dippers" with a row of egg dishes to behold; and "discrEATers" who enjoy the eggs in private.

The ad then spotlights "sharers" with a gay couple holding hands, spinning in a circle on a rooftop. One has the egg between his lips while the other leans in to take a bite. The narrator says, "sharers? Yeah, we are down with that!"

As the Independent notes, LGBTQ-inclusive ads have emerged in different campaigns around the world in recent years. A Doritos Mexico ad featured a father accepting his gay son's new relationship and embracing him and his boyfriend, while the focus of an ad by British company Argos featured a same-sex Black couple having a family dinner — the latter of which was defended by the company after receiving homophobic and racist responses from the public.

Watch Cadbury's "It's the Crème Egg Golden Goobilee!":

Kevin Schattenkirk is an ethnomusicologist and pop music aficionado.

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