Halsey Breaks Into Beauty Industry with About-Face

by Kevin Schattenkirk

EDGE Media Network Contributor

Thursday January 7, 2021

Halsey Breaks Into Beauty Industry with About-Face

Pop singer Halsey has launched a new line of beauty products, The Cut reports.

Inspired by Halsey's unique and colorful self-expression, about-face offers over 40 vegan and cruelty-free products.

Collections include Light Lock, featuring moist-look lip gloss, highlight fluid and high beam powder, and Matte, including eye pencils, liquid lipsticks and eye paints. A self-described "art kid," Halsey's Shadowstick eye shadow crayon is offered in eight pearly and matte shades. Pricing starts at a reasonable $17, with shipping beginning January 25. The line's "anti-Valentine's Day" collection will be released on February 1.

The openly bisexual pop singer has also been outspoken on her sexuality. Initially, Halsey's record company proposed Katy Perry as a duet partner on the queer-oriented song "Strangers," which the singer objected to — saying she told her record company, "I'm not putting an artist on this song unless they're fucking gay." Ultimately, she recorded the song with Lauren Jauregui (of Fifth Harmony).

Halsey has also spoken about the problem of stigmatization and discrimination many bisexual people face, facetiously confronting the catch-22 in a tweet: "So if I'm dating a guy I'm straight, and if I date a woman, I'm a lesbian. The only way to be a #True bisexual is to date 2 people at once."

Halsey's third and most recent album, "Manic," was released in January 2020.

Kevin Schattenkirk is an ethnomusicologist and pop music aficionado.

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