Philadelphia Eagles’ “Tush Push” Move Finds New Sponsor in Dude Wipes

The Philadelphia Eagles’ “tush push,” a play that has become synonymous with modern NFL innovation and power football, is stepping into the 2025 season with a new twist: a sponsorship from Dude Wipes, the men’s hygiene brand known for its playful approach to personal care. The collaboration, announced this week and already drawing nationwide attention, marks a rare intersection of on-field tactics, brand marketing, and cultural conversation, as both organizations embrace humor and inclusivity in their messaging .

The “tush push” — also known as the “Brotherly Shove” — is a quarterback sneak variation in which players behind the quarterback physically push him forward in short-yardage situations. The Eagles, led by quarterback Jalen Hurts and a formidable offensive line, have mastered the maneuver, converting over 80% of these plays into first downs or touchdowns during the 2023–2024 season . The play’s effectiveness has become a point of debate across the league, with some teams calling for its ban while others attempt, rarely with success, to replicate it .

Social media has amplified the playful side of the announcement, with memes, hashtags, and commentary circulating widely. The Eagles’ own posts have leaned into the humor, while also highlighting their ongoing commitment to inclusivity and community engagement .