Sober October Gets an Upgrade With Gigli

Spooky season is here, a time for you to craft a killer (and slutty!) costume to show off to your queer besties at your neighborhood Halloween party. But for some, the month of ghoulish galas represents a new trend in working toward a healthier lifestyle: Sober October. 

Like Dry January before it, Sober October challenges drinkers to give it a rest for a month and “raw dog” those pumpkin spiced festivities. But just because you’re laying off the booze doesn’t mean you have to say goodbye to good times and fresh flavors. What if your favorite cocktails – sans alcohol – transformed into a bold and refreshing way to style the perfect Halloween costume, kick it with your friends, and make this spooky season an unforgettable experience? 

Cue the intro music for the introduction of Gigli, the new kid on the block offering fizzy and flirtatious cocktails that will give you that sing-along-to-your-favorite-songs with your loved ones kind of vibe. These THC-infused feel-good cocktails are made with the perfect mix of real ingredients and low sugar that come in flavors you love like blueberry lemonade and blood orange margarita. And with a focus on healthy minds and bodies, Gigli pairs well with a Sober October mindset, inviting you to live the loud and proud queer lives meant just for you. 

The fun doesn’t stop with elevated cocktails – the brand empowering you to live a vibrant life offers teas and seltzers, gummies and chocolates. So kiss those pesky hangovers goodbye, embrace the giggles, and crack open a cold Gigli to celebrate a Sober October that is every bit healthy as it is exciting. 

It’s not just a chance to sip on a delicious, hangover-proof Gigli that makes Sober October worth your while; the up-and-coming trend offers surprising health benefits that can last long after you hang up the costume. “Alcohol as a substance affects the whole body,” said Sarah Peregrine, a behavioral health professional, for a story in USA Today. “Even a short break has an impact on multiple body systems.” 

Even more, her research shows abstaining from alcohol can help improve mental health, “specifically symptoms of depression and anxiety” – an issue that impacts many members of LGBTQ+ communities. “While alcohol may initially relieve feelings of anxiety because it suppresses the central nervous system,” said Peregrine, “there’s a “rebound effect” as a person sobers up and reflects on the events that happened while they were under the influence.” 

Just because alcohol is off the menu this Sober October doesn’t mean you can’t be the star player at your local karaoke competition or cheer on your favorite drag queens at a RuPaul’s Drag Race watch party. A Gigli cocktail – where feel-good flavor meets real ingredients and zero hangover – elevates your Sober October experience to elite queer member status. The brand is meeting the moment as more and more “sober curious” queer folks call for something more. 

“During Sober October and beyond, we’ve seen a notable shift in consumer preferences towards non-alcoholic beverages that offer more than mere substitutes for traditional alcohol,” says Ashley Jappe, director of marketing at an alcohol-free wine brand, for a story in Forbes. “Today’s consumers are seeking drinks that deliver real depth, complexity, and a satisfying experience.” Gigli achieves this with tantalizing flavors infused with ashwagandha and ginseng extract for a taste that is all giggles and no hangover. 

Since Sober October also means spooky season, try styling your Halloween costume with one of the many brightly colored Gigli cocktail flavors for a get ready moment as seen on TikTok. For an old school throwback, you and your friends could mix and match the bawdy red tones of the cherry limeade Gigli with coordinated cheerleading outfits for a “it’ll be like high school, only better!” moment that will make Kirstin Dunst blush in “Bring It On.” Or channel your best Cher impression from “Clueless” with a brilliant yellow plaid costume, contrasting the light green colors swirling on a pineapple mojito cocktail. 

For the latest movie characters to draw inspiration, crack open a raspberry ginger mule and match its playful pink hues with Margot Robbie’s country girl costume in the ‘real world’ scenes of “Barbie.” Different shades of pink could even go with Arianna Grande’s Glinda the Good Witch in the “Wicked” movies. You might even try to bring out the cool blues on a can of blueberry lemonade that match Florence Pugh’s high-octane butt-kicking in “Thunderbolts”, Robert Pattinson’s hapless hero in “Mickey 17”, and David Corenswet’s boyish charm in “Superman.” 

This spooky season, celebrate Sober October with Gigli, a friend-gathering and memory-making way to stave off a hangover after the Halloween party. But being mindful about the drinks you enjoy doesn’t mean you have to leave fun and enjoyment in the dust. Each bold and refreshing flavor is crafted with the good stuff to bring a smile to your face. So Cheers to Gigli, a Sober October upgrade for you and your friends to keep the giggles going all season long.