Source: Screencap/Bratz/Tik Tok

Bratz Flashes Back on Hilary Duff PSA with TikTok Clip for Pride Month

Kilian Melloy READ TIME: 2 MIN.

Doll and fashion company Bratz is flashing back this Pride month on Hilary Duff's historic PSA. A social media post features the same dialogue set to animation.

Billboard called the PSA "one of the most pivotal moments in LGBTQ history," noting that in the "anti-bullying PSA from 2008, [Duff] concisely taught countless young viewers why it's wrong to use the word 'gay' as an insult."

Added the music mag: "In a clip posted to the doll company's TikTok earlier this week, animated renderings of the 'What Dreams Are Made Of' singer and the two other actresses featured in the original ad re-create the scene."

@bratz Happy *girl wearing a skirt as a top* pride! @hilaryduff 👄🛍️ #bratz #hilaryduff #pride ♬ original sound - bratz

In the original PSA (as well as the new clip), Duff's character intervenes when she hears two other young women thoughtlessly tossing the word "gay" around as a way to express disapproval.

"What if every time something was bad, everybody said, 'Ugh, that's so girl-wearing-a-skirt-as-a-top'?" Duff's character says, in order to point out why using a word referring to a person's identity as a negative is hurtful. "Those are cute jeans though," she adds.

"The Bratz homage is just the latest time Duff's commercial has resurfaced over the years, having originally aired as part of the Gay, Lesbian and Straight Education Network's 'ThinkB4YouSpeak' campaign," Billboard noted.

"Two years ago, the 36-year-old singer-actress herself re-created the skit with help from Pentatonix's Scott Hoying and his now-husband Mark Manio, with the former lip-syncing along to her own dialogue as her co-stars served as the two girls trying on clothes," the outlet added.

Clearly, the 2008 spot is a PSA worth repeating.


by Kilian Melloy , EDGE Staff Reporter

Kilian Melloy serves as EDGE Media Network's Associate Arts Editor and Staff Contributor. His professional memberships include the National Lesbian & Gay Journalists Association, the Boston Online Film Critics Association, The Gay and Lesbian Entertainment Critics Association, and the Boston Theater Critics Association's Elliot Norton Awards Committee.

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